OK, I’m not trying to talk myself out of work, but often small businesses either don’t have the budget to hire video production companies or videographers and the thousands of £s worth of kit they bring to a shoot, or they want to understand the value of it before they invest. I was discussing this … Read more
Employees who experience strong onboarding are more likely to stay long-term, reach productivity faster, and feel connected to the organization. However, onboarding can overwhelm new hires with information, paperwork, and a lot of new faces. Video can turn onboarding into an engaging experience where information sticks. Why Video for Onboarding? New employees are often excited … Read more
For the right talent in competitive markets, sometimes using job descriptions and static career pages can be a disadvantage – candidates want to see and feel what it’s like to work at your company before they ever apply. Video bridges that gap in ways text simply cannot. Why Video Works for Recruitment Today’s candidates are … Read more
I thought I’d write a bit about photography and how it can be used to help your business and brand. I’ve been writing a fair bit about why video is a must for many businesses, but I have not really gone too much into photographs, and I do that too. Photographs do not need to … Read more
Very few people want to grind their way through another text-heavy email from corporate. But attach a quick video and engagement goes through the roof. Visual communications and video aren’t just nice-to-haves anymore—they’re the most effective ways companies connect with their teams. Here are a few examples of ways they can be used. Training and … Read more
A we are online and looking through sites for what we need, often, what makes us stop and look is a video. Whether it’s a product demo, a run through by an expert, or a customer talking about their experience, video content works. If you’re not using video to support your business yet, you’re missing … Read more
Motion graphics are essential for creating video content that engages and informs. Here’s why they matter and how to use them effectively. Why Motion Graphics Matter Simplify Complex Ideas Motion graphics turn complicated concepts into digestible visuals. What takes paragraphs to explain can be communicated in seconds through animated infographics and diagrams—perfect for educational and … Read more
Whether shooting photos or video, understanding how to work with natural light and use lamps and reflectors, can give you professional results. Understanding light quality Hard light creates sharp, defined shadows with high contrast. It comes from small, direct light sources like the sun on a clear day or a bare bulb. It emphasizes texture … Read more
Clear audio isn’t just important—it’s essential. Poor audio is one of the fastest ways to lose viewers, while surprisingly, audiences will often forgive subpar video quality if they can hear everything clearly. This means good sound equipment used professionally Choosing the Right Microphone Your microphone choice should match your recording environment: When recording multiple speakers, … Read more
I used to set up one camera for interviews, and, in some cases when shooting on the hoof this is the only way to shoot. However, when time allows or if you are setting up for a more structured video, two cameras is the way to go. This is especially true with a piece directly … Read more