A we are online and looking through sites for what we need, often, what makes us stop and look is a video. Whether it’s a product demo, a run through by an expert, or a customer talking about their experience, video content works.
If you’re not using video to support your business yet, you’re missing a trick. Here’s why video should be your go-to marketing, and promotion tool, and how three key types can transform your promotional game.
The Power of Video:
Video isn’t just another marketing channel—it’s the channel right now. People retain 95% of a message when they watch it in a video compared to just 10% when reading text. Plus, video content gets shared 1200% more than text and images combined. Your audience wants to watch, not read, so give them what they want.
Product Videos:
Remember the last time you got genuinely excited about a new product? Chances are, you wanted to see it in action or hear someone review it. That’s why product launch videos are essential.
Instead of describing what your product does, show it. A product video lets you demonstrate features, highlight benefits, and create genuine excitement all in under two minutes. Think of it as your product’s movie trailer.
A good product video lives long after your initial launch, it becomes your content that educates new customers and drives conversions. It’s the gift that keeps on giving.
Promotional Videos:
Promotional videos are your chance to show personality. New product, shop, trade stand, event; Create video content that showcases what’s on offer. Launching a new service? tell people through what makes it special.
I suggest short, honest and authentic. It doesn’t need to be presented by a TV professional, but someone who knows and wants to talk on the subject. You don’t need a vast budget, just someone that knows what they are doing with a camera, lighting and sound and good some preplanning. What matters is that you’re connecting with your audience in a way that feels real, not overly rehearsed.
Client Testimonials:
We often trust other customers more than we trust brands. You can say you’re amazing, but having a real person share their positive experiences is even better.
Video testimonials add more authenticity that written reviews. You see real expressions, hear genuine emotion, and feel the sincerity.
Often good testimonial videos are simple really. You don’t need fancy production—just happy customers sharing real stories in real locations. What problem do your company solve for them? Why was their experience so good? Keep it conversational and let them do the talking.
Next steps:
These days everyone carries a camera in their pocket that can record decent web friendly video content. So maybe consider this as an option, especially if you have someone in the company who enjoys making content.
If you think it would be worth levelling up on production quality then speak to someone like me, it’s free to have an initial chat and discuss if it is something I think I can help with.
These days, with all the different video platforms available I would suggest filming for a slightly longer form video, then editing for video shorts. If you shoot the whole thing with the option to edit into 9:16 portrait videos then that covers you for a verity of social media platforms, especially ones accessed using your mobile phone.
The bottom line:
Video marketing is the now. Whether you’re launching products, running promotions, or showcasing customers, video helps you connect with your audience in a way that static content doesn’t so much anymore.
For more information about my video production services and ways video can support you and your business, Please click here.