Precision Engineering Meets Olympic Excellence
Renishaw is a global pioneer in metal additive manufacturing, developing cutting-edge 3D printing systems that utilize powder bed fusion technology. Their process meticulously builds components layer by layer—spreading ultrafine metal powder before precisely sintering each layer with high-powered lasers. This revolutionary approach produces parts that are simultaneously lightweight, incredibly strong, and geometrically complex—ideal for applications where marginal gains can determine victory.
In an exclusive collaboration with Hope Technology and Lotus Engineering, Renishaw helped engineer the next generation of track bicycles for Team GB’s Olympic cycling squad. The partnership produced an array of bespoke components, including custom handlebars individually tailored to each rider’s biomechanics and racing style.
Behind the Scenes Production
This video series captured a pivotal moment in British cycling history. Filming commenced at dawn (6:30 AM) at the National Cycling Centre in Manchester, documenting the very first test ride by Olympic champion Ed Clancy OBE. The production seamlessly weaved together spontaneous interviews with elite riders and Tony Purnell, Head of Technology, creating an authentic narrative around this ground-breaking innovation.
The comprehensive footage encompasses:
- Exclusive velodrome action sequences
- Intimate studio photography of the revolutionary bicycle
- Manufacturing process documentation showing the 3D printing technology in action
- Candid athlete testimonials
Multiple edit versions were crafted for diverse platforms and audiences, including both extended documentary-style features and concise social media formats optimized for maximum engagement.